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Lexus Cork - Experience Amazing

We assist Munster’s exclusive Lexus dealership in showcasing their luxury hybrid range to a broader audience. Lexus have invested deeply in hybrid powertrain technology, while also remaining resolutely unconstrained in terms of design, while adhering to it’s own unique standards.

ClientLexus CorkYear2020AuthorKillian O'NeillShare:
01

Project Highlights

  • Create engaging online video content.
  • Produce high-quality photo content for online social channels.
  • Showcase the Lexus showroom, and diverse range of vehicles.
  • Social media channel management.
  • Create online marketing campaigns.
  • Provide analytical research on the business’ performance online.
  • Maintain the dealers website.

02Our Approach

Our research indicated the Irish market perceives Lexus as a marked departure from it’s European rivals. The Lexus brand continues a reformist approach to exterior design and trend setting hybrid powertrain technology, the product is quite different to European rivals, who tend to continue a conservative approach to exterior design and engine technology. Stemming from this research, a bespoke campaign was created. The objective was to introduce the brand to an unaccustomed audience.

We adhered to Lexus Int.’s marketing practice, emphasising exclusivity as opposed to pushing quantity of sales. We reinstated the luxurious brand lifestyle in creating an association with exclusive destinations throughout the region. We have incorporated minimal copy and clean aesthetics into the online campaign, all in accordance with brand standards. We have designed cohesive assets for the major social media platforms and provided impactful captions, tags and hashtags for optimal exposure.

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The Result

In keeping with Lexus Int.'s brand DNA, pillars, and mission. We continue to build Lexus Cork’s position in the public eye, remaining an exclusive, desirable brand, while also growing brand awareness. This reinvigorated identity was brought to life using social media as a medium to introduce the product to a younger, more impressionable audience. Contemporary design language is employed across all major collateral, from ad campaigns to paper advertisements.

“The team at Socialify are professional & enthusiastic, for both easy & challenging projects. They are innovative with new ideas for social and digital media and consistently deliver on time with a positive attitude.”

Lehane Motors

Lehane Motors

“An absolute pleasure to work with; highly creative, consistently innovative and genuinely friendly. I’d recommend Socialify without hesitation!”

The Canvas Works

The Canvas Works

“We came across Socialify through a friend. They’re a dynamic young business. Well organised, creative and helpful. Highly recommended.”

The Lusitania Museum

The Lusitania Museum