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All-new Audi Product Range

We helped Audi Cork develop a series of videos which introduced Audi’s 2020 product range, and new design language to the Irish market. Audi Cork brand ambassador’s, Peter O’Mahony and Lisa Jordan were called upon to delve into the all-new updates including the Audi App, the new MMI entertainment system and interior layout in a series of bite-size, entertaining videos.

ClientAudi CorkYear2019AuthorKillian O'NeillShare:
01

Project Highlights

  • This collaborative project completed with the marketing team at Audi Cork.
  • Filmed on location at Audi Cork and on the streets of Cork.
  • 2020 Audi-Range introduced in a light-hearted way to the target audience.
  • Working with online influencer and female entrepreneur Lisa Jordan and Irish Rugby legend Peter O’Mahony.

02Our Approach

Following on from a hugely successful product range is never a straightforward task. With the introduction of an all-new range for 192 sales, Audi Cork wished to introduce their customers to the range using social media as a medium. We began in the concept development stage by discussing pre-existing ideas and developing tangible solutions. As much of the dealership as possible were to be included in the footage. From new and approved-used vehicles, to after-sales, service bay and the handover bay. In order to make the shoot as efficient as possible, a shot-list was devised. 

‘Experts in their fields’, was created to highlight the link between pro-sport and the quality of service at Audi Cork. Emphasising the high standards adhered to at Audi Cork’s after-sales department.

After a fast paced morning filming with Lisa Jordan and Peter O’Mahony in the 2019 Audi Q8, a welcome relief came in the form of Red FM’s Colm O’Sullivan. The presenter sat down over a coffee with Peter for a good old-fashioned ‘questions and answer’ style chat. 

Audi A6
Audi Action
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The Result

This 2020 marketing campaign aided Audi Cork’s brand awareness, amid stiff competition from rival dealerships in the Cork-region. Each curated video served to showcase the product range in an informative and sociable manner. Thanks to the collaborative effort, the edit was completed on time for release during Ireland’s tour of the Japan Rugby World Cup where Peter O’Mahony formed part of the national team.

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